The Philippines Launches Global ‘Thank You’ Campaign #PHthankyou

PHthankyouThe lives of many Filipinos may still be far from normal in areas hardest hit by super typhoon Haiyan (Yolanda), but that didn’t stop the nation from being grateful.


The Philippine government has launched a global “Thank You” campaign on February 8, exactly three months since Haiyan hit the eastern part of the country, battering many communities, killing thousands, and displacing thousands more.

The Philippines’ Department of Tourism (DOT) launched #PHthankyou, an online campaign thanking the rest of the world for helping rebuild heavily-damaged regions hit by the super typhoon. The storm made landfall six times in different areas, leaving massive destruction along its path. It only took a few days, though, before international help came pouring in.

Global ‘Thank You’ Campaign

In its #PHthankyou campaign, the DOT said, “We are Filipinos. We are resilient, grateful, and fun-loving people. And that’s why even as we are still recovering, we already want to show our thanks.”

Thank you signs through print ads and billboards in iconic places worldwide have been placed.

“The Philippines says thank you,” the signs read, as seen by Americans at the Times Square in New York, by Brits in the Picadilly Circus in London, and by the Japanese at the Shibuya Crossing in Tokyo.

Similar signs have also been put up in:

  • Potsdamer Platz cor. Leipziger Platz, Berlin, Germany
  • Lafayette Mogador, Paris, France
  • ION Orchard, Singapore
  • Yonge-Dundas Square, Toronto, Canada
  • Darlinghurst, Sydney, Australia
  • Paiknam Building, Jung-gu, Seoul, Korea

The message, DOT said, goes out to “all the people across the globe who have expressed sympathies and who have extended support, financial or otherwise…”