Take-Two Interactive Inc. announced in a press release that sales of its “Grand Theft Auto V” have exceeded the $1 billion mark in just three days in stores, making it the fastest selling entertainment product ever.
The company said that the game’s impressive sales rate is faster than any other single entertainment property, from games to films, has ever managed.
Take-Two chief executive Strauss Zelnick said the company has been blown away by the outstanding reception the game has received so far.
“We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V,” Zelnick said in astatement.
Copies of well-reviewed“GTA V” have been flying off the store shelves since the game’s much-awaited launch.
The game, which is available for the Sony PlayStation and the Microsoft Xbox 360, took more than five years to develop and cost around 200 to 250 million dollars to create.
According to earlier reports, the game creator’s stock price had increased 5% in early trading before settling down to a 2.3% gain.
The increase is linked to new details on action title Grand Theft Auto V, which produced $800 million in retail sales on its first day of availability.