Burberry chief executive Angela Ahrendts has announced her plans to leave the luxury goods retailer next year to join tech giant Apple.
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Ahrendts is responsible for reviving the British brand and transforming it into a sexy modern fashion label. She has been with Burberry for nearly a decade, and has been credited with turning it into a recognized company worldwide.
The move comes as Apple hopesAhrendts can do the same at the world’s most valuable tech firm. At Apple, she will become senior vice president for online and retail stores.
Apple CEO Tim Cook has chosen her to be the boss of the global retail division, in an attempt to bring back appeal to a brand that has not launched a major new gadget in nearly four years.
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Ahrendts will be replaced at Burberry by chief creative officer Christopher Bailey.
Apple’s decision to hire Ahrendts comes only a few months after it hired Paul Deneve, the former CEO of French luxury group Yves Saint Laurent, for “special projects.”
The strategies are rumored to be related to Apple’s plan to develop a wearable technology, dubbed iWatch, in which an understanding of fashion will be as important as the technology behind the product.