One of the most overlooked aspects of any business is local business marketing in Denver. Many, after all, tend to focus on the wider audience that, too often, they neglect the people in their immediate area.
This is especially true in the case of smaller to medium businesses that often do not have a budget to splurge on so many things.
Here are three things that you can do, however, to get that critical exposure on a budget.
Leverage social media
Social media remains one of the most affordable and cost-effective means to reach your local audience – everyone’s on it, and even if you paid for ads, you wouldn’t need to spend much to begin with. There’s a small trick that most people ignore, and that’s to specify the location for targeting.
This can be as simple as setting the location on your social media page or as complex as setting your specific locality as the target when you push ads. Firms such as Third Stage Marketing can help you in this area.
Do local promotions
Another underutilized tactic for local business marketing in Denver is the use of local promotions. These take a step beyond social media and bring your marketing into the real world. This can be anything from giveaways, coupon and voucher days, participation in local trade fairs, and even distributing flyers.
Not only does this get you exposure, but it also builds rapport and relationships with your local population.
Finally, if you’re aiming to ramp up but don’t have the budget for a full-blown push, you can outsource. It’s an increasingly popular solution today given that most people shy away from the high cost of building their own in-house team.
Not only is outsourcing to a competent team a money-saving move, but it also allows said team to focus on the task of marketing you locally without being distracted by other in-office work.
Follow these three tips, and you can get yourself marketed at the local level without spending too much.