The world of digital marketing is continuously evolving and among its branches is search engine optimization (SEO). Ever since SEO was first introduced, it had gone through a lot of changes. This is why many online marketers are on the lookout to keep themselves updated. This year is no exception. In fact, as early as now, many experts are already foreseeing the trends that will shape and affect this year’s online marketing world.
With the rise of smartphones comes the increase of mobile users. As most people today own mobile devices, the smartest way to target them is to work on making your website more responsive and friendlier their devices. In Salt Lake City, SEO agencies are now using this tactic to rank higher in organic search.
Changes in Content Format
While content is still relevant to SEO campaigns, the idea of repurposing or using different formats to present them would create a huge impact on user experience. This would make your website look more interesting as well as help drive engagements.
If you’re not entirely aware how this works, here are a few ideas for you to try:
- Writing guest blogs
- Creating newsletters
- Promoting on social media
- Making a podcasts and webinars
- Using infographics to presenting info
Think of Users’ Experience
The majority of the updates Google launched in the past focuses on improving user search and experience. If you’re planning to make any changes on your site, you must always put them on top of everything before anything else. Aside from providing quality content, you must come up with a design that’s easy to use and understand. This would allow them to navigate your website if ever they’re looking for something.
These three are only some of the trends to watch out for in 2018. If you’re currently running an SEO campaign or is interested in starting one, it is necessary to update yourself with these things to ensure your efforts will succeed.