When it comes to business, your clients are your lifeblood and taking care of them will reflect greatly on your bottom line. The same goes for veterinary clinics. With all the recent changes in the economy, the veterinary business has seen losses in both client turnover rates and overall revenue. However, these tough financial times shouldn’t have to spell doom for your pet clinic. In fact, it should provide you with a unique opportunity to adapt and learn from the ever-changing landscape, all the while increasing and expanding your business.
Just how exactly can you do that? Here are a few tips that can help push any vet clinic into a bright fiscal future:
Recall can be a fickle thing, but once you’ve mastered it, its benefits will show. Making sure that your clinic is unique, even by just a little thing, will help clients remember how great your services are. Make follow-up calls on clients whose pets are in recovery, or try giving creative, colorful, and branded veterinary prescription bags to leave a mark on customers’ memories.
Marketing is your friend
Just because you’re focused on pets and their health doesn’t mean you can’t do business the same way big corporations do. Marketing can be a big boon to your business, opening up plenty of opportunities for you and your clinic. Social media can be a great free (or at least, cheap) tool to help spread the word about your services.
The extra mile
Most clients go to a new veterinary clinic because they have, for one reason or another, experienced frustration with their previous vet. You can capitalize on this by making sure that they are given the extra mile when it comes to pet care. Provide cheap freebies like key chains or leashes, or maybe offer a “snack station” for waiting pets.
Vet clinics can be a tough business to run, but with the right attitude and a good marketing strategy plan, you’ll soon find that it shouldn’t have to be. After all, who gets stressed out while playing with cute animals all day?